Coldwell Banker Previews
The Previews® Distinction
Previews® is the Coldwell Banker ® Service dedicated to the luxury home market. Previews agents offer you an unsurpassed combination of experience, knowledge, and resources that consistently deliver the exceptional results you desire.
- Coldwell Banker is a world leader in the marketing of exceptional homes through the Previews program.
- Previews listings represent the finest homes in the market – typically priced in the top 10% of the market with exceptional style and quality.
- Previews, a program with over 7 decades of luxury real estate excellence, was established in 1933 by Henderson Talbot.
- Extensive local, national, & international newspaper & magazine advertising support the Previews program.
- National Ads seen in upscale publications such as Forbes, ForbesLife, Departures, and Arnold-Palmer Kingdom magazines drive affluent consumers to our luxury Web Site.
- High-end partnerships to showcase luxury listings:
- Wall Street Journal– 9 Global Editions (2.3 million subscribers)
- Unique Homes – 6 times/year (distributed in 80 countries)
- Previews Portfolio of Homes – 6 times/year (distributed globally)
- Wall Street Journal– 9 Global Editions (2.3 million subscribers)
*Data based on closed and recorded transaction sides of homes sold for one million dollars or more as reported by affiliates in the COLDWELL BANKER® franchise system for the calendar year 2005.
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